Customer Relationship Management (CRM Thailand)

Empowering your organization to place the customer at the centre of business activities .


Customer Relationship Management a business philosophy.CRM

CRM stands for Client or Customer Relationship Management. 

The term is used often to describe both a business philosophy or strategy as well as the software technologies that empower the strategy to be carried out.

CRM as a philosophy places the customer at the centre of business activities; this means adapting processes, structures, skills, compensation and an organizational mindset and culture in single-minded pursuit of understanding your customers’ needs and meeting your customer objectives. 

A CRM strategy is therefore a company-wide systemic and coordinated approach to managing customer relationships in their many forms.

CRM Thailand: A 360 Degree View of the Customer

Think of the many departments in your organization that communicate with customers or those that depend on understanding customer dynamics in some form or other: marketing, business development, sales, customer service & support, accounts and even inventory.

BizControl-generalAll of them rely on issuing and collecting timely and accurate information to do their jobs well, servicing the needs of the customers and providing a satisfactory and hassle-free customer experience. Moreover, customer-facing staff need to understand the history of the relationship, what other departments’ involvement has been with the customer. And the data that collected on all customer encounters and transactions must be used to understand the customers and their requirements so that we can service them better.

Essentially, smart CRM should enable a company to leverage customer relationship management activities through the right mix of

a)    automation and
b)    personalization.

Without such an in-depth historical view and 360 degree management of the customer results in delays, errors, misunderstandings and a negative customer experience, decreased customer satisfaction, poor retention and stunted growth.


... introducing the powerful benefits of CRM.

To realize such your ambitious CRM strategy requires modern technology. SoftControl’s powerful and comprehensive BizControl solution is a proven Customer Relationship Management tool for all our client relationship needs. It’s most evident business benefits are:

  • 360 degree view of business and integrated reporting on customer data from commercial, retail outlets, catalogs, direct mail, telemarketing, Internet, etc…
  • Increased revenues
  • New business generation through more leads and conversions
  • Increased customer satisfaction & loyalty
  • Increased customer retention rates
  • Improved profitability through cross- and up-selling
  • Reduced customer acquisition costs
  • Optimized marketing spend through better targeting
  • Reduced costs through greater productivity, process efficiency and automation
  • Data sharing between department, organization-wide
  • Better customer support

Compared to other solutions, BizControl also offers a four more compelling reasons why it is loved by small- and medium-size as well as enterprise-level customers, from a wide range of industries:

  1. High degree of customization and easy integration to existing processes and applications possible
  2. Excellent user adoption because of its ease-of-use and simplified workflows
  3. Strong and demonstrable return on investment (ROI), measurable & tangible benefit metrics
  4. Powerful reporting features and management dashboards
  5. Local expert support & training available from an experienced SoftControl CRM team

BizControl’s powerful built-in features

The following is a preview of some of BizControl’s powerful Customer Relationship Management features. For more information, talk to one of our friendly experts about your unique customer management requirements.

Sales Force Automation

  • Lead Management
  • Account & Contact Management
  • Opportunity Management
  • Sales Quotes

Marketing Automation

  • Campaign Management
  • Mass Mailing
  • E-Mail Templates
  • Mail Merge Templates

Activity Management

  • To-Do's, Meetings and Calls
  • Recurring Events
  • Shared Calendar
  • E-Mail Notification
  • Notes

Inventory Automation

  • Products and Catalogues
  • Price Books
  • Purchase Orders
  • Sales Orders
  • Invoices

Customer Service

  • Trouble Tickets
  • Knowledge Base
  • Customer Self Service
  • Manage Assets

Reports and Dashboards

  • Key Metrics
  • Customizable Reports
  • 20+ Pre-Build Reports
  • 20+ Pre-Build Dashboards
  • Report Folders

BizControl Features

For more information, call us directly on +66 2 105-4068 or contact us


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